GO BOWLING EXTENDS AGREEMENT WITH MACY’S PARADE

GoBowling.com has reached an agreement with Macys Inc. to extend its sponsorship of the Macy’s Thanksgiving Day Parade through 2023. Several promotional deals are included in the agreement.

The centerpiece of the parade sponsorship will continue to be the recognizable GoBowling “balloonicles,” including 16-foot-tall bowling pins, a pair of motorized size 151½ bowling shoes, and a 12-foot-diameter bowling ball.

“The worldwide exposure the Macy’s Thanksgiving Day Parade offers us is invaluable in reminding people during the holiday season that bowling is a fun, family activity to enjoy wherever you live,” said Jim Decker, President of the BPAA. “Beyond the visibility in New York and nationally on the broadcast, the sponsorship also offers us a platform to activate at the grassroots level and on social media.”

For this year’s parade, Shannon O’Keefe, the 2018 and 2019 PWBA Player of the Year, and Kyle Troup, winner of the 2021 PBA Players Championship and one of the most charismatic and popular players on the PBA Tour, rolled down Broadway in the GoBowling motorized bowling shoes and chronicled their trip to the hundreds of thousands of people who follow them and GoBowling on social media.