The Professional Bowlers Association and FOX Sports have announced a two-year media rights extension for linear television on FOX and FS1, as well as on FOX digital channels.
The contract will usher the PBA into the most broadcast windows it has ever televised in a single season on FOX. The package will consist of 30 televised programs, with eight two-hour FOX windows and 22 two-hour FS1 windows.
“We are excited to see how much our relationship with FOX Sports has evolved in the last few years,” said Lev Ekster, chief strategy officer on Bowlero Corp. and PBA. “We are pleased to continue fostering our relationship to bring the sport of bowling to new audiences and homes across the country.”
As part of the agreement, FOX Sports will televise five major PBA Tour championships in 2024.
“The PBA has been an invaluable partner to our networks and viewership was up nearly 15% for the 2023 season,” said Bill Wanger, executive vice president, head of programming and scheduling for FOX Sports. “We hope to continue on this path of growth for years to come.”
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