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MAIN EVENT SET TO OPEN NEW VENUE IN KENTUCKY

Main Event Entertainment is scheduled to open its 56th location and its second in Kentucky on March 29. The new venue in Lexington spans 50,000 square feet and includes 22 bowling lanes among its myriad of attractions. Main Event’s other Kentucky location is in Louisville.

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SOUTH POINT AND VEGAS EXTENDED THROUGH 2039

The United States Bowling Congress will continue to bring top-tier competition to Las Vegas through 2039 after extending its agreement with Las Vegas Events and the South Point Hotel and Casino. USBC will conduct its Open and Women’s Championships at the South Point Bowling Plaza, a 60-lane tournament venue located on the South Point property, […]

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ENTERTAINMENT CENTER TO OPEN IN FORMER CHURCH

Bowling has been a part of countless renovation and refocused-business projects through the years, but a recently announced conversion in Myrtle Beach, S.C., may be the most unusual. There, boutique bowling lanes will be among the bevy of attractions in a venue called Roar, which is being built out in the community’s former First Presbyterian […]

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WINTERHALTER STEPS DOWN AS COO OF SWITCH

Cynthia Winterhalter has resigned as chief operating officer of Switch, a capital equipment supplier to the bowling business. “Leaving Switch is probably the most difficult decision I have ever made,” Winterhalter said. “At this time in my life, however, and after lengthy deliberation, I feel the need to branch out independently and explore new avenues. […]

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BOWLING’S UV ERA COMES TO AN END (MOSTLY)

The United States Bowling Congress will no longer require UV content as a mandatory additive in USBC-approved lane oils but will continue to use lane oil with the UV additive for its championship tournaments. The decision comes after USBC received comments from lane oil manufacturers Brunswick and Kegel supporting the change.

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USBC LAUNCHES COACH+ PROGRAM

The United States Bowling Congress has launched an enhanced coaching membership product called Coach+. It’s available to USBC-trained coaches who have achieved Bronze status or higher and includes a bundle of USBC media products in the membership. Coaches enrolled in Coach+ will receive personalized coaching pages on Bowl.com, access to members-only marketing materials such as […]

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BOWLING IS A HIT WITH NASCAR FANS IN PHOENIX

Go Bowling’s expanded relationship with NASCAR proved to be a big hit on multiple platforms as bowling’s consumer-facing brand teamed with the Professional Bowlers Association for a two-hour telecast on FS1 and multiple activations at the Phoenix International Raceway on the weekend of March 10-12. The Go Bowling PBA NASCAR Invitational brought together pro bowlers, […]

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HOW BETTS AND ALLEN FARED AT THE U.S. OPEN

The BPAA awarded Los Angeles Dodgers outfielder Mookie Betts an exemption into the main field at the 2023 U.S. Open, which was contested at Royal Pin Woodland (formerly Woodland Bowl) in Indianapolis, Jan. 29-Feb. 5. Country music star Jimmie Allen participated in the event’s pre-tournament qualifier after being forced to decline his exemption in order […]

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WOMEN’S CHAMPIONSHIPS MOVED FROM CINCINNATI TO RENO

The 2024 USBC Women’s Championships is being moved from Cincinnati to Reno, Nev. Cincinnati now is scheduled to host the event in 2027 at Western Bowl. “We have some exciting renovation plans in the works to take Western Bowl to the next level as a premier tournament destination,” said Strike and Spare Family Entertainment Centers […]

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