AULBY TO RIDE IN GO BOWLING SHOE IN MACY’S PARADE

Bowling is scheduled to be back in the 97th annual Macy’s Thanksgiving Day Parade in New York City, and GoBowling.com has launched several promotional campaigns in conjunction with the iconic event.

The consumer-facing brand of the International Bowling Campus has been an official partner of the iconic holiday celebration since 2018. The centerpiece of the parade partnership continued to be the impossible-to-miss Go Bowling “balloonicles,” which include 16-foot-tall bowling pins, a pair of motorized size 151½ bowling shoes, and a bowling ball measuring 12 feet in diameter.

This year, hall of famer Mike Aulby is scheduled to ride in one of the Go Bowling bowling shoes, and told BCM he is “hoping for temperatures in the 60s.”

John Harbuck, President of Strike Ten Entertainment, said, “The global exposure of the Macy’s Thanksgiving Day Parade provides bowling with an invaluable marketing platform that drives top-of-mind awareness and reminds people during the holiday season that bowling is a fun, family-friendly activity to enjoy wherever they live.

“Beyond the visibility in New York City and nationally on the broadcast, the partnership also offers bowling a platform to activate at the grassroots level by driving traffic into our member centers and engage our fans and customers on social media.”