PBA, THE CW STRIKE DEAL FOR 10 TELECASTS PER YEAR

The CW Network and the Professional Bowlers Association have entered into a multi-year broadcast agreement.

Beginning in 2026, the CW will air 10 live PBA events annually in dedicated, two-hour windows on consecutive Sunday afternoons. The network’s national reach and consistent scheduling are intended to amplify bowling’s accessibility to both casual and devoted fans.

“We are excited to become a part of the CW’s growing commitment to sports broadcasting,” said Lev Ekster, president of Lucky Strike Entertainment. “The CW’s commitment to consistent, high-visibility broadcasts offers a game-changing platform to grow our fanbase, celebrate the immense talent and big personalities of our athletes, and bring a fresh energy to one of America’s most beloved sports.”

The PBA joins a roster of sports on The CW that includes the NASCAR Xfinity Series, ACC and Pac-12 college football, Grand Slam Track weekend events and AVP professional beach volleyball, which combine to generate nearly 400 hours of programming per year.

The PBA said a full viewing schedule would be released later, and PBA Commissioner Tom Clark told BCM that “there will be more TV [coverage] to announce, hopefully soon.”