The Bowltech Group has announced the appointment of Martin Larsen as head of aftermarket and consumer sales for Scandinavia and office manager of Bowltech Sweden’s operations, including the office and warehouse facilities in Borås, effective Sept. 1.
Larsen brings a wealth of knowledge and credibility to the position via his 16-year career as a professional bowler. He has been sponsored throughout by Storm Bowling, a long-standing partner of the Bowltech Group.
Larsen also is the driving force behind the Storm Lucky Larsen Masters, the only PBA Tour event held on European soil, showcasing his commitment to promoting and growing the sport across the continent.
“We’re incredibly excited to welcome Martin to the Bowltech family,” said Bowltech Group CEO Hans Krol. “His experience, dedication and passion for bowling are truly inspiring, and we’re confident he’ll play a key role in our continued growth. This appointment also reflects our ongoing commitment to investing in the sport of bowling and its future.”
Larsen will work closely with Niklas Linderholm, who leads the Scandinavian Capital Equipment Sales division.
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