Title Sponsorship of Preeminent Bowling Tournament Will Include In-Event Branding, Prominent Brand Exposure During Tournament and On-Site Sampling
Last week, the BPAA announced its official title sponsor for this year’s Bowling’s U.S. Open will be Lipton Iced Tea. This historic announcement marks the first time that a title sponsor has been named for Bowling’s U.S. Open. The announcement also marks a continuance in the relationship between the BPAA and PepsiCo. The two companies have worked together on various projects and promotions throughout the past two seasons.
“We’re so pleased to once again partner with PepsiCo and welcome back Lipton Iced Tea as the title sponsor of Bowling’s U.S. Open. In addition to being an iconic brand, Lipton Iced Tea is a fantastic product that is a favorite of pro bowlers as well as our fans and enthusiasts,” said Steve Johnson, executive director of BPAA told BPAA.com. “Lipton leads a great class of sponsors that have already signed on for this year’s Open, a testament to the strength of the event.”
Other sponsors for the groundbreaking, first-of-its-kind event include:
- Jani-King
- Storm Bowling Products
- Ebonite
- Brunswick Bowling & Billiards
- Columbia 300
- Roto Grip
- Turbo
- Dexter
- Bowling Music Network
The Men’s and Women’s U.S. Open competition will take place simultaneously, beginning Saturday, July 20, at three host centers – Wayne Webb ‘s Columbus Bowl , Columbus Western Bowl and Holiday Lanes. The event will conclude with the top four men and top four women bowlers earning a spot in the finals, on Saturday, July 27, at Columbus Western Bowl. The U.S. Open Finals will be telecast live in a two-hour event on ESPN at noon EST that Saturday, where the winner of the Men’s and the winner of the Women’s U.S. Open will be crowned.
For additional information about Bowling’s U.S. Open event in 2013, fans can log on towww.BowlingsUSOpen.com
SOURCE Bowling Proprietors’ Association of America (BPAA)
Bowling Center Management Online 