Bowlmor AMF has received criticism from some corners of the bowling community for “turning its back” on the sport in favor of focusing on corporate and special events.
While its focus is on the latter business categories, the company did step up to sponsor the U.S. Open in 2015, and it continues to conduct one of bowling’s most storied tournaments — the Petersen Classic.
This week, the company announced dates for the 107th running of “The Pete”: April 29 through Sept. 3. Brunswick Zone in River Grove, Ill., located about 10 minutes by car from Chicago’s O’Hare International airport, will be the host.
Openings are available for numerous squads throughout the duration of the tournament, and new Squad Organizer incentives for full squads of 32 bowlers are also available. Interested organizers can find information on the Petersen Classic website, http://www.petersenclassic.com, or on the Petersen Classic Facebook page, http://www.facebook.com/petersenclassic/, or by calling 214-704-3531.
Since 1921, more than 850,000 bowlers have won more than $31 million in the Petersen Classic, and this year, the top prizes in the singles event include $20,000 for first place, $10,000 for second, $4,000 for third place and $850 for 100th.
Bowlmor AMF presently has more than 300 domestic locations, eight locations in Mexico and three locations in Canada. The company was created in 2013 following the merger of Bowlmor, an upscale bowling and entertainment company, and AMF Bowling Worldwide. Bowlmor AMF acquired Brunswick’s bowling center business in 2014.
Named to the INC 500 list of America’s fastest growing private companies for the past three years, the company’s portfolio of bowling retail brands includes AMF, Bowlmor Lanes, Bowlero, Brunswick Bowling, Brunswick Zone, and Brunswick Zone XL.