Pinnacle Entertainment Group has been selected by JW Marriott at Marco Island, Fla., as its family entertainment advisor.

The hotel is planning a $320 million addition to the property, located on the beach on Marco Island, which will feature a 12,000-sq.-ft. entertainment center to be known as “10k Alley.” Components will include a high-end sports bar; six lanes of Highway 66 bowling; a six-hole, highly themed miniature golf course from Creative Works; and a 50-piece game room with a state-of-the-art redemption store.

The facility will serve hotel guests as well as social and corporate groups, and will open later this year.

“We are extremely excited to be working with the JW Marriott team on this project,” said George McAuliffe, President of Pinnacle. “It’s a testament to the ‘arrival’ of family entertainment that such a prestigious hotel brand is adding it as a major component in their offerings. We are proud to have been selected to join their team and advise on design, development, and operations planning for this diverse entertainment center.

“Our first task was to assist the hotel in selecting the game and attraction operator through an RFP process,” McAuliffe said. “Tricorp Amusements was selected and they have done a terrific job as we design and develop the center. Tricorp will provide all games and attractions, as well as operate and maintain them on a multi-year basis.”

Rick Medwedeff, General Manager of the JW Marriott Marco Island Beach Resort, said, “This addition and recent brand conversion bring to fruition years of planning, dedication and hard work, and I could not be more pleased. As we move forward into the next chapter of our resort’s story, we are embracing our celebrated past and welcoming a new level of luxury and amenities. The 10k Alley Entertainment Center is a key ingredient in the new activity mix. Pinnacle’s contributions have been invaluable as we create and execute a unique, fun amenity for our guests.”

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