Roush Fenway Racing driver Ricky Stenhouse Jr. will pair up with Go Bowling when the NASCAR Monster Energy Cup Series rolls into Kansas Speedway on Saturday, May 13 for the Go Bowling 400.
Go Bowling will serve as the “anchor” on Stenhouse’s No. 17 Ford Fusion at Kansas.
“This is a really exciting partnership,” said Stenhouse, who rolled to victory at the 2012 NASCAR XFINITY Series race in Kansas. “I have always loved to go bowling. These guys are dedicated to spreading their passion for the sport and we are going to have a lot of fun in Kansas spreading the word about bowling and hopefully getting to knock down a few pins ourselves.”
The bowling industry — Go Bowling, Bowling Proprietors’ Association of America and Strike Ten Entertainment — is sponsoring the Go Bowling 400 at Kansas Speedway for the second consecutive year.
“Through this race, we are able to drive tremendous top-of-mind awareness for bowling by reaching a huge audience with similar demographics,” said Nancy Schenk, President of BPAA. “With the exposure we receive and all of the giveaways and promotions that we activate, the Go Bowling 400 is a great traffic driver for our centers.”
For a look at the exposure “numbers” generated by last year’s race, as well as some cool photos from race day, see the April issue of Bowling Center Management.
Throughout race weekend this year, fans will be able to go to the Go Bowling Fan Experience in the Midway, where they can bowl for free and meet professional bowlers. In addition, fans will be able to register to win a dream trip to Racing’s Big Championship Weekend at the Homestead-Miami Speedway in November, a free year of bowling, and have the opportunity to view part of the Go Bowling 400 from the Ricky Stenhouse Jr. Pit Box.
“It’s great to have a proven winner like Ricky sporting the Go Bowling logo at our race,” said John Harbuck, President of STE, the marketing arm of the bowling industry. “We have a great weekend of fan interaction planned and we hope to cap it off with Ricky in Victory Lane.”
Roush Fenway Racing boasts nine NASCAR wins at Kansas Speedway, including wins in all three of NASCAR’s premiere series and four in the Cup series.