STE PROMOTIONS SET FOR NATIONAL BOWLING DAY

The bowling industry is celebrating National Bowling Day on Saturday by offering consumers a free game at participating bowling centers across the country.

Consumers can go to GoBowling.com to find participating centers and download a coupon good for a free game on Aug. 12-13.

“With more than 67 million people taking to the lanes each year, bowling is the most popular participatory sport in the United States for people of all ages and skill levels,” said Nancy Schenk, President of the Bowling Proprietors’ Association of America. “On Aug. 12-13, we want to encourage everyone — families, friends, couples — to visit their neighborhood bowling center and enjoy a game on us. Bowling truly is the original social media network where people gather, catch up and have fun together.”

In recognition of National Bowling Day, GoBowling.com is setting up lanes on the set of “Fox & Friends” in New York on Saturday from 6-10 a.m. Eastern. Schenk, along with Professional Women’s Bowling Association stars Kelly Kulick and Diana Zavjalova, will be promoting the free-coupon giveaway and bowling with the hosts of the show.

Widespread exposure for bowling will continue on Sunday, as Go Bowling will once again sponsor Ricky Stenhouse Jr., driver of the No. 17 Ford Fusion, in the Monster Energy Series Pure Michigan 400 at Michigan International Speedway. The Stenhouse car will be wrapped in a bowling lane theme design, complete with a bowling ball, bowling pins and the Go Bowling logo.

“It’s going to be a big weekend for bowling and the Go Bowling brand,” said John Harbuck, President of Strike Ten Entertainment, the marketing arm of the bowling industry. “Celebrating National Bowling Day Saturday on Fox and having our Go Bowling car in the NASCAR race Sunday on NBCSN gives us back-to-back days of nationally televised coverage, building top-of-mind awareness for bowling.”

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