QubicaAMF Worldwide has hired Jack Siefert as its new FEC Amusement Sales Executive. His primary role will be to grow the FEC segment of the company’s business.

Siefert will support the amusement division by selling the company’s full bowling product mix into the FEC market and managing relationships with amusement distributors in the United States. Bowling remains the leading participatory sport in the world, and now is commonly paired with FECs, resorts, water parks, trampoline parks and go kart facilities.

Siefert has more than 30 years of experience in the amusement industry, beginning as President of his own consulting firm in 1985. He has consulted and managed operations for a myriad of attractions, including Walt Disney World, ESPN and Sega GameWorks.

He joins Business Development Manager, Tony Tallarico, in supporting QubicaAMF’s growth and serving as a representative for all operators looking to expand their business by adding bowling as an attraction. “Bringing in an industry veteran like Jack, who has experience with both bowling and operational management of fun centers, provides an immense resource to our team,” Tallarico said.

“More family entertainment centers are looking to bowling as a potential anchor or supporting attraction for their business models,” said Jay Buhl, Senior Vice President and General Manager of QubicaAMF Worldwide. “We couldn’t be more excited to support entertainment businesses looking to improve their customer experience.”

Added Wendy Smith, Director of Business Development: “Bowling is a stable, predictable, cash-based enterprise that offers compelling ROI. Our product portfolio — including the BES X Bowler Entertainment System, Highway66 Mini Bowling, The Suite Spot and full-size bowling — puts us in a unique position to help our clients integrate the optimal bowling solution for their specific business model. This is an exciting time for bowling.”

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