BRUNSWICK INKS 3-YEAR, BIG-MONEY DEAL WITH PBA

Brunswick Bowling Products has signed a three-year, multi-million-dollar sponsorship and product registration agreement with the Professional Bowlers Association.

The agreement ensures products for all Brunswick brands will be represented on the PBA Tour, including the Brunswick, Columbia 300, DV8, Ebonite, Hammer, Radical, and Track ball brands, as well as Brunswick and Hammer bowling shoes and all of the accessories for the Ultimate Bowling Products and Powerhouse brands.

“The PBA sponsorship was one of our top priorities as a follow-up to the recent Ebonite acquisition,” said Corey Dykstra, Chief Executive Officer of Brunswick Bowling Products. “This multi-year agreement with the PBA confirms our commitment to all of our consumer brands and to growing the sport of bowling.”

The agreement also solidified Brunswick as the “Exclusive Official Capital Equipment and Lane Maintenance Supplier” to the PBA through 2022. As such, the PBA will use Brunswick MAX lane machines, cleaners, conditioners and cloth exclusively on the PBA Tour and the PBA Senior Tour.

In addition, Brunswick also will furnish the bowling equipment for PBA arena events conducted during the next three seasons, including pinsetters, ball returns, Sync scoring systems, and Pro Lane synthetic lanes. Brunswick will supply MAX crown bowling pins to be used during televised PBA Tour competition, and will be named as the preferred bowling ball brand at PBA Tour pro-am events.

Colie Edison, Chief Executive Officer of the PBA, commented, “We are very excited to continue the long-standing partnership between Brunswick and the PBA. This relationship has been productive for more than 60 years, and we appreciate Brunswick’s tradition of supporting competitive bowling and look forward to continuing to deliver outstanding value to their brands.”

Added Dykstra: “Brunswick Bowling Products was born out of a love for the sport, and nearly 130 years later that passion is still at the heart of everything we do. We are thrilled that the best bowlers in the world will continue to compete using the best bowling equipment.”