National Bowling Day will be celebrated on Saturday, Aug. 8, and to commemorate the event, the Bowling Proprietors’ Association of America and Strike Ten Entertainment will launch a nationwide league bowling program called “Go Bowling America” to encourage consumers to come back to the lanes where centers have reopened and when they are ready to do so.

The “Go Bowling America” league program will provide bowlers of all age groups the opportunity to bowl in a multi-week, non-competitive league and receive a new entry-level bowling ball for completing the league.

Go Bowling has secured confirmation from “FOX & Friends” that it plans to feature bowling during the program’s broadcast on Aug. 8.  This year’s bowling segment will take place remotely, giving select bowling centers around the nation an opportunity to be featured.

“The BPAA and Strike Ten are focused on helping the 3,400-plus member bowling centers during this incredibly tough time, and the exposure we receive from our partnership with FOX is a huge help and a great way to amplify our ‘Go Bowling America’ message,” said John Harbuck, President of Strike Ten Entertainment.  “Our ‘Go Bowling America’ league program is just one of the many ways we’re helping our member bowling centers welcome back bowlers to the same safe, healthy and fun experience they’re accustomed to as our centers reopen nationwide.”

STE and BPAA are fully supporting the National Bowling Day initiative. Digital marketing support materials are being created for all member centers to assist in promoting National Bowling Day by keeping bowling top of mind where centers are not yet open and to drive business where centers are open.

These National Bowling Day digital marketing assets can be accessed for free from the Social Media Content Bank on STEMarketing.com.

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