TRUE Premium Vodka has been named the official vodka of the BPAA is an agreement negotiated by Strike Ten Entertainment.

TRUE currently is distributed in Florida, Louisiana, New York, New Jersey and Illinois, with plans to expand in 2021.

To grow the category, STE will work with TRUE Premium Vodka and BPAA members to showcase the product as a bespoke premium call brand in bowling centers. STE’s goal is to offer TRUE Premium Vodka to all members and open distribution in other states.

“We’re extremely pleased to add TRUE Premium Vodka to our family of official partners,” said BPAA President Jim Decker. “TRUE’s ownership team, headed up by Major League Baseball Hall of Famer Mike Piazza, has developed a sophisticated premium call brand that delivers an elegant look and a smooth and clean taste at a competitive price point. This combination will be well received and satisfy our members’ needs.”

TRUE is distilled seven times by the legendary supplier of spirits, Caffo, which has been awarded numerous medals in global competitions since its inception in the late 1800s.

For more, including comments from TRUE Chief Executive Officer Vinny Cotona, see the January issue of BCM.

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