There is an untold number of events across all areas of our lives that no longer, technically, should be referred to as “annual” anymore, given the plethora of COVID-caused cancellations in 2020. These include long-established industry gatherings such as the Southwest Bowling Proprietors Trade Show.

But whether you refer to it as the “16th annual” or simply the “16th,” the 2021 edition of the event is scheduled for Oct. 3-5 at the Embassy Suites Hotel and Convention Center in Denton, Texas.

A forward-looking “Together Towards Tomorrow” theme has been adopted for the gathering, which will include state meetings, a pro shop show, a Classic Pro Shop event at nearby Andy B’s Social, a Classic Golf Tournament, multiple events in the exhibit area, numerous social opportunities, a wide-ranging education program, an awards dinner and more.

Bob Paconsky will present a seminar on building revenue and loyalty through company events, Tim Voss will offer tips on developing league business, and an ideas segment on thriving post-pandemic will be facilitated by Beth Standlee.

Exhibit and registration information may be obtained by contacting Karen Miller at 512-750-2083 or

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