National Bowling Day is back in 2022, and it will be celebrated on Saturday, Aug. 13.

The goal of the Strike Ten Entertainment initiative: Motivate consumers to visit bowling centers just ahead of the fall league season start.

The consumer-facing Go Bowling brand will have representatives from the BPAA and Bowlers to Veterans Link on hand in New York for appearances on the top-rated “FOX & Friends” program from 6-10 a.m. Eastern. This year, regulation bowling lanes will be provided by Switch Bowling Products.

Later this month, another consumer-awareness activation is scheduled as the Go Bowling at The Glen NASCAR race takes place at the famed Watkins Glen International raceway in New York on Sunday, Aug. 21. USA Network will carry the race beginning at 3 p.m. Eastern.

In addition, Go Bowling supports National Bowling Day and the Go Bowling at The Glen race with numerous local promotions and programs that drive families and friends to their local centers, generating top-of-mind awareness. Strike Ten is supporting the National Bowling Day initiative with digital marketing support materials for all member centers.

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