Bowling is back in the 96th Annual Macy’s Thanksgiving Day Parade in New York City, and GoBowling.com is launching several promotional campaigns in conjunction with the iconic event.
GoBowling.com is the one-stop site where people of all ages can find bowling fun. The consumer-facing brand of the International Bowling Campus (IBC) — where the Bowling Proprietors’ Association of America (BPAA), United States Bowling Congress (USBC) and Strike Ten Entertainment (STE) are headquartered — has been an official partner of the iconic holiday celebration since 2018.
The centerpiece of the parade partnership will continue to be the impossible-to-miss GoBowling “balloonicles,” which include 16-foot-tall bowling pins, a pair of motorized size 151½ bowling shoes, and a bowling ball measuring 12 feet in diameter.
“The global exposure of the Macy’s Thanksgiving Day Parade provides bowling with an invaluable marketing platform that drives top-of-mind awareness and reminds people during the holiday season that bowling is a fun, family-friendly activity to enjoy wherever they live,” said Jim Decker, President of the BPAA. “Beyond the visibility in New York and nationally on the broadcast, the partnership also offers bowling a platform to activate at the grassroots level by driving traffic into our member centers and engage our fans and customers on social media.”
For this year’s parade, Junior Team USA members Jillian Martin and Cameron Crowe will have the honor of serving as the GoBowling Ambassadors. Following in the footsteps of Shannon O’Keefe and Kyle Troup, they will roll across Midtown Manhattan’s Herold Square — named for the now-defunct New York Herald newspaper — in the GoBowling motorized bowling shoes and chronicle their journey and experiences on GoBowling,com and their own social-media channels.
“As the marketing arm of the IBC and owners and operators of GoBowling.com, we are excited to support the parade partnership with a comprehensive digital marketing asset package for activation at more than 3,400-member bowling centers,” said John Harbuck, President of STE. “Having these inspirational Junior Team USA members as our 2022 GoBowling Ambassadors and representatives of our great sport is fitting as the 67 million people who bowl annually return to the lanes to celebrate the holidays with family and friends.”
Every bowling center can receive the official 96th Annual Macy’s Thanksgiving Day Parade poster to display and also participate in the annual Macy’s Shopping Spree Sweepstakes that awards one lucky bowler with a $1,000 holiday shopping spree at Macy’s. GoBowling also will run contests throughout November across its social-media platforms,awarding followers limited-edition Macy’s Thanksgiving Day Parade bowling balls and pins.
The 96th Annual Macy’s Thanksgiving Day Parade will air nationwide on NBC-TV on Thursday, November 24, from 9 a.m. to 12 p.m. in all time zones.To join in GoBowling’s Thanksgiving fun, visit GoBowling.com and follow on Facebook, Instagram and Twitter. To follow and participate in the excitement, check out @macys on various social platforms and follow #MacysParade. For more information, visit macys.com/parade.
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