Mashed potatoes and gravy.

And let’s not forget the green bean casserole.

And while bowling’s participation in the Macy’s Thanksgiving Day Parade has not yet achieved the iconic status of those Turkey Day staples, it certainly has elevated bowling’s profile while those dishes are making the house smell so good.

The tradition in the making continues in just a few weeks when Strike Ten Entertainment’s consumer-facing Go Bowling brand once again is featured in the streets of New York during the parade’s 96th edition.

Per usual, STE is planning numerous activations leading up to and during the parade to enhance bowling’s visibility. These include a custom-designed poster, ball and pin for social-media giveaways and Macy’s staff samples; $1,000 holiday shopping spree giveaways; plus in-center monitor graphics, social digital post graphics, and more.

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