BOWLING TO JOIN MACY’S PARADE

Go Bowling will join the 92nd annual Macy’s Thanksgiving Day Parade with a unique collection of “balloonicles” and specially created vehicles depicting the fun and whimsy of bowling.

On Thursday, Nov. 22, as Americans gather around their television sets prior to the big Turkey Day feast, the Go Bowling elements will recreate one of America’s favorite family sports. More than 3.5 million spectators are expected to line the streets of Manhattan, and more than 50 million will watch the parade on TV.

“Bowling brings people together for fun and celebration, just like the Macy’s Parade,” said Jordan Dabby, Vice President-Partnership Marketing for the parade. “Our new and exciting partnership with Go Bowling highlights an activity that more than 67 million people love every year. We are thrilled to welcome Go Bowling to the Macy’s Parade family and hope the entire country enjoys the most unique Turkey Day bowling tournament they’ve ever seen.”

Noted BPAA President Randy Thompson: “The Macy’s Thanksgiving Day Parade is considered the start of the holiday season and an event that families across the country gather to watch and create memories. There’s also nothing better than families and friends getting together over the holidays and having fun on the lanes. Our participation in the parade provides families a great reminder of this.”

On Thanksgiving Day, the holiday bowling scene will come to life through nine specially created elements showcasing the fun of the game. Two 14-foot-long red and blue-striped bowling shoe vehicles will kick off the revelry, followed by six 16-foot-tall bowling pin “balloonicles” (a Macy’s Parade hybrid inflatable and vehicle).

To complete the exhibition, a 14-foot-wide bowling ball “balloonicle” will try to record strikes all morning as the Thanksgiving game progresses down the streets of New York City.

Go Bowling’s debut will mark the largest presentation of balloon elements showcasing one partner in the Parade’s history.

The 92nd annual Macy’s Thanksgiving Day Parade will air nationwide on NBC-TV on Thursday, Nov. 22 from 9 a.m. to noon in all time zones.

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