Bowlero Corp. Chief Customer Officer and Professional Bowlers Association CEO, Colie Edison, is scheduled to be featured on CBS’s Emmy-award winning reality television series, “Undercover Boss,” on Friday, Oct. 9.
In the one-hour episode, filmed prior to the COVID-19 pandemic, Edison works side-by-side with bowling center employees at Bowlero locations in New Jersey, Connecticut and Georgia. Along the way, she has meaningful conversations with the employees to get their feedback on the business, their roles within the Bowlero organization, and their professional challenges.
“Participating in ‘Undercover Boss’ gave me the opportunity to step into the shoes of some of our frontline employees and see first-hand how instrumental they are in bringing our brand promise of a world-class experience to life,” said Edison, who joined Bowlero Corp. in 2008.
“By going undercover, I was able to get unbiased feedback and gain a unique perspective to help guide the future of our business.”
Edison tried her hand at multiple roles within Bowlero’s centers. During her time undercover, she worked as an operations manager, an event host, a lane-side server and a mechanic. She said she identified various opportunities to improve business procedures across Bowlero’s centers.
The airing of the episode coincides with the first anniversary of Bowlero Corp. acquiring the PBA. Today, the privately owned Bowlero Corp. owns and operates 300-plus bowling centers housing 12,000 lanes in North America, serving 28 million guests per year.
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