CLASSIC TO COMBINE SEATTLE AND LAS VEGAS DISTRIBUTION CENTERS, EXPANDING VEGAS FOOTPRINT

Classic Products Corp. today announced plans to combine its Seattle and Las Vegas-area distribution centers into one 45,000-sq.-ft. super distribution center in Las Vegas.

The Seattle-area center, located in Auburn, Wash., will be closed on Oct. 22, the company said. The consolidation with the Las Vegas location will begin immediately, and the complete migration from the present Vegas location to the new building is scheduled to be completed Feb. 1, 2022. In the interim, Classic will continue to service customers through its current Las Vegas-area location. 

Relocating the company’s Washington activities was never the intention according to Mike Eid, President of Classic Products.

“[But] after several attempts to renew the lease in Washington and being rejected each time, the 80% increase in rent was just something that Classic couldn’t absorb,” Eid noted. “We searched for an alternate location without success. After investigating all possible solutions, the opportunity to expand our Las Vegas presence emerged as the best solution for providing the world-class service the western United States bowling community deserves.”

All inventory and assets in the Auburn location will be transferred to Las Vegas over the course of the next several weeks. The entire Classic team is adamant about its intent and ability to continue to serve those customers historically serviced out of Seattle.

“We are absolutely committed to turning this situation into an expansion, an improvement on our service to the West Coast — including the Pacific Northwest, a customer base we are committed to serving better and more consistently than ever,” Eid added.

Included in the move is a plan to establish the TASK Force’s state-of-the-art training center, training opportunities for pro shop professionals, and inventory levels that will create higher fill rates. 

The Western Region Sales Team, established in 2020 to specifically service this territory, remains intact and recently added Mike Snellbaker, joining Chris Funk (Pacific Northwest sales representative), Bob Andrews (Southwest sales rep, and Jeff Gray (Western Region coordinator). 

“We have made so many friends in the Pacific Northwest and this wasn’t an easy decision,” Eid said. “We have been through a lot together. We feel a strong obligation, a passion, to continue to support the proprietors and shop operators that mean so much to us. We have committed all of our resources to sustaining our relationship and facilitating the move from lockdowns to recovery.”

Classic will begin the transition on Oct. 22, while continuing to service customers from its other four distribution centers until the anticipated completion next Feb. 1. Information will follow throughout the transition, the company added.

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