Storm Products has announced that Tyler Jensen will oversee all international relationships in the Asia, Australia, Middle East and Europe and guide the direction of the managers for each international territory. He will continue as the Chief International Business Development Officer.

“I felt ready to be less involved in the day-to-day business activities and concentrate on preserving the history of the sport of bowling,” Bill Chrisman, Chief Executive Officer of Storm Products, said. “Tyler’s experience within Storm and his other responsibilities is the perfect fit. I’m excited to have him in this position as he guides our international business forward.”

Chrisman plans to continue as the CEO but will transition his focus to other responsibilities within the business, including the historic bowling collection curated at Storm Headquarters in Utah.

Jensen will lead the overall direction and work closely with Tim Mack, Peter Somoff and Robert Dong as they maintain their responsibilities for each respective region. Jensen also will continue to direct sourcing for products for Storm, Roto Grip and 900 Global.

“Storm has such long history of dedication to their international business relationships,” Jensen said. “I’m looking forward to cultivating those that already exist and developing new connections. I’m honored that Mr. Chrisman has trusted me with these responsibilities and has given me the latitude to continue to build the business.”

Storm also announced Shannon O’Keefe has joined Team SPI under the Roto Grip brand.

“I feel like I’m coming home,” O’Keefe said. “SPI gave me my first professional contract and it has been 10 years since the last time I was with them. Not a day has gone by that I haven’t felt the love and support from SPI, so at this time in my career it feels right to come home to my professional roots.”

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