The relationship between NASCAR, which averaged 3.7 million television viewers for its races in 2022 (source: Statista), and Go Bowling, the consumer-facing brand of Strike Ten Entertainment, will continue and expand in 2023. In addition to the Go Bowling at The Glen race at Watkins Glen International in New York in August, Go Bowling will be front and center during a new made-for-television bowling event featuring professional bowlers, NASCAR drivers and other celebrities this month.

The Go Bowling PBA NASCAR Celebrity Invitational will air on March 12 from The Barn special-event venue at the Phoenix (Arizona) Raceway. FS1 will telecast the two-hour special as a lead-in to the United Rentals Work United 500 broadcast on FOX. Among the celebrities being confirmed at press time were Kyle Troup, Jesper Svensson, Daria Pajak, Verity Crawley, Aric Almirola, Ryan Preece and others.

Go Bowling also is continuing its relationship with Stewart-Haas Racing and Almirola, who drives the Go Bowling #10 Ford Mustang car.

“We are thrilled to extend our relationship with NASCAR with the addition of the made-for-TV event in Phoenix,” said Strike Ten Entertainment President John Harbuck. “The friendly competition among the drivers, the stars of the PBA Tour and other celebrities should make for a fun show and a great way to get ready for the big NASCAR Cup Series race in Phoenix. But even more important, it will demonstrate the fun of bowling to everyone tuned in and also to everyone following their favorite drivers, bowlers and celebrities on social media.”

The bowling lane installation at The Barn will be handled by QubicaAMF, and other activations are planned in conjunction with the weekend schedule at the Phoenix Raceway. To learn more about the race weekend, visit phoenixraceway.com.

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