Go Bowling’s expanded relationship with NASCAR proved to be a big hit on multiple platforms as bowling’s consumer-facing brand teamed with the Professional Bowlers Association for a two-hour telecast on FS1 and multiple activations at the Phoenix International Raceway on the weekend of March 10-12.

The Go Bowling PBA NASCAR Invitational brought together pro bowlers, NASCAR drivers (including Aric Almirola, driver of the No. 10 Go Bowling Ford Mustang) and country music singer Jimmie Allen for two hours of fun bowling competition.

The telecast emanated from The Barn at the raceway, in which QubicaAMF installed two lanes. Almirola took time to talk up bowling with the rowdy crowd in attendance.

Look for complete coverage in the May issue of BCM.

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