BRUNSWICK RETIRES COLUMBIA 300 BRAND

Calling it a “difficult decision,” Brunswick Bowling has announced that it is discontinuing the Columbia 300 brand as part of a broader strategic realignment of the company’s bowling portfolio.

The company said that the decision “was not made lightly, (as) Columbia 300 holds a special place in the history of the bowling industry and in the hearts of countless bowlers around the world. The company noted that since Columbia 300’s founding in 1960, it had been “a pioneer in bowling ball innovation, introducing landmark technologies and performance standards that helped shape modern bowling.”

The bowling ball industry has been consolidating for decades as the number of certified — i.e., serious — bowlers declined. Dozens of independent companies either folded or were acquired by competitors, and this decision by Brunswick continues that evolution.

“Strategically, this change allows us to better focus our resources, research and development efforts, and marketing investments across our remaining brands to ensure long-term sustainability, innovation, and growth in an increasingly competitive and evolving marketplace,” the company said. “By streamlining our brand portfolio, we can continue to deliver cutting-edge performance products, stronger brand clarity, and enhanced support to our customers and partners.”