Strike Ten Entertainment is always working to reach new audiences to drive traffic into bowling centers, and the latest endeavor is a strategic partnership with Professional Bull Riders’ New York Mavericks. The agreement makes Go Bowling an official team sponsor and “Official Bowling Partner” for the 2026 PBR Teams season.
As part of the partnership, Go Bowling will serve as the exclusive title sponsor of the team’s annual homestand event, now officially named “Go Bowling Maverick Days,” scheduled for Oct. 16-18 at the UBS Arena in Belmont Park, New York. The partnership also makes Go Bowling the exclusive sponsor of the New York Mavericks within the bowling and family entertainment center categories.
“Bowling has always been about bringing people together — families, friends, competitors, and fans of all ages,” said STE President John Harbuck. “Partnering with the New York Mavericks creates an exciting opportunity for two passionate fan communities to come together and experience the energy of both sports in a new way.”
The partnership will be activated throughout the season and highlighted during Go Bowling Maverick Days. Fans can expect a robust lineup of on-site activations, including an indoor concourse experience, outdoor Fan Fest presence with appearances from Mavericks riders each day, coupon giveaways, sweepstakes opportunities and more. Go Bowling also will receive prominent branding across Mavericks team uniforms, venue signage, digital boards, LED ribbon rotations, and team-controlled arena digital assets.
A centerpiece of the sponsorship will be a community bowling experience and meet-and-greet at a local BPAA center during the week of Go Bowling Maverick Days, featuring Mavericks athletes and giving fans an opportunity to connect with riders away from the arena.
In addition to in-arena and community activations, the Mavericks and Go Bowling will collaborate on digital storytelling throughout the season, including a recurring social video series titled “Bowling the Perfect Game,” which will follow the Concrete Cowboys as they attempt to bowl a perfect game at BPAA locations across the country throughout the PBR Teams season. There also will be a season-long “Perfect Game” fan promotion, rewarding Mavericks supporters with special offers whenever all five athletes on the team successfully ride their bulls during a game.
At Bowl Expo, Harbuck noted that PBR has coverage on both CBS and The CW.
His presentation also included a video salute to STE’s first 30 years, with Emerson, Lake & Palmer’s rock epic “Karn Evil 9: 1st Impression, Part 2” providing the soundtrack.
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