Storm Products Inc. has announced that the brands of Storm, Roto Grip and 900 Global will sponsor the 2021 season of the New England Bowlers Association. The season will feature a safe environment for all competitors with COVID precautions, new formats, and enhanced prize funds in events throughout the season.

“Storm is known as ‘The Bowler’s Company’ and our brands are dedicated to creating performance products that competitive athletes can depend on,” Leanne Hulsenberg, Storm’s Tournament and Events Manager, said. “In addition to our products, our team strives to create great experiences on the lanes, education about industry best practices, and to support professionally run events all around the world that allow bowlers to do what they love to do.”

NEBA is a tournament organization with great tradition and history. Prior to the pandemic, it had hosted at least one event per month since its inception in 1963, making it the longest running USBC-certified tournament organization. NEBA just completed its 938th scratch event, with plans to host 22 events during the 2021 season.

In a normal year, each event attracts 100 to 200 entries, fueled by more than 800 bowlers over the course of the season. Tournaments are held throughout Connecticut, Massachusetts, Rhode Island, Vermont and New Hampshire.

“We are thrilled to expand NEBA’s 900 Global sponsorship to include all SPI brands,” NEBA President Christopher Viale said.

Throughout the season, Storm Products will provide resources to help NEBA with on-site activations and provide resources to generate funds to support the tournament athletes and events. In addition, Storm will share news from the events on its social-media channels to feature the champions and award winners.

“Connecting NEBA to the SPI brands is a great fit,” Hulsenberg said. “NEBA has always been run by and for its members, and hosts proficiently run events featuring the best competition in New England. We’re excited to support their efforts as they give athletes a place to safely compete and earn recognition.”

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