24G is a digital agency that empowers brands, agencies and corporations with digital experiential solutions at live events, online and in the workplace. Its headquarters in Troy, Mich., encompasses 40,460 square feet — part of which is devoted to 10 bowling lanes. As it turns out, neither the building nor the lanes are new. The […]

Expert Hosiery is working with BVL and the Veterans Affairs Outreach Program to provide socks to the estimated 48,000 U.S. veterans who are homeless. Winter is the toughest season for the homeless, especially in four-season locales, and clean socks go a long way in providing warmth and comfort, not to mention protection from the elements. […]

The Professional Bowlers Association has announced plans to introduce a newly-revamped library of 16 different lane oiling patterns for the GoBowling! PBA Tour’s 60th anniversary season, creating a wide variety of challenges to test player skills at the highest level. The lane maintenance program, pioneered by the PBA more than 40 years ago, has been […]

More stories of bowling center owners stepping up to help with hurricane relief — in both Texas and Florida — are demonstrating bowling’s unique place in American society. Two specific examples: The efforts of Bowlmor AMF and Bowland centers. Bowlmor AMF sent out an email detailing the company’s relief initiative. It asked customers to make […]

The USBC and BPAA will introduce a special direct-qualifier program for the 2018 U.S. Open, which will be held at Northrock Lanes in Wichita, Kan. The operation of the U.S. Women’s Open and U.S. Open is a collaborative effort by USBC and BPAA and jointly funded by the two organizations. The 2018 U.S. Open will […]

Applications for the USBC Board of Directors and the International Bowling Campus Youth Committee for the 2018-19 season are due in just a few days — Oct. 1. The USBC Board consists of a diverse group from a cross-section of the sport. Together, the board sets the strategic direction for the future of the organization. […]

Sixlets Brand Chocolatey Candies will return as presenting sponsor of the USA Bowling National Championships in 2018, and the opportunity to qualify for the event starts in October with the first of 16 regional events. The Sixlets Brand became a sponsor this year, when the USA Bowling National Championships Presented by Sixlets took place in […]

H5G has been named the official jersey of the Elite Youth Tour and has signed EYT co-founder Diandra Asbaty as a spokesperson and member of the company’s high-profile staff of champions, H5G President Todd Molbeck has announced. The Elite Youth Tour, a 501(c)3 non-profit organization, was founded in 2012 by Asbaty and Jason Belmonte. The […]

For the first time since 2001, bowling’s own, oldest and most successful charity, the Bowlers to Veterans Link, has cleared the million-dollar mark, raising $1,069,779.75 going into the organization’s 75th Anniversary year. “We’re absolutely delighted that we have broken that million-dollar mark,” said BVL Executive Director Mary Harrar. “These monies were raised in small towns and […]