Lucky Strike Entertainment is seeking to leverage its position as the world’s largest bowling center chain and the owner of the Professional Bowlers Association to “double down on the future of sports, storytelling and location-based entertainment,” according to a media release announcing the hiring of Peter Murray as the chief executive officer of the PBA and head of media for Lucky Strike.
Murray comes to the company from the Professional Fighters League, which he served as founding CEO. He is tasked with overseeing the global growth of the PBA while shaping a next-generation content and cross-platform media strategy intended to transform Lucky Strike venues into hubs for live sports, culture and fan engagement — or, as the media release said, “physical extensions of the PBA.”
“We are entering a new chapter for both the PBA and Lucky Strike Entertainment,” said Thomas Shannon, founder and CEO of Lucky Strike Entertainment. “Pete Murray brings visionary leadership and a deep understanding of how media, live experiences and community intersect. His appointment reflects our belief that the future of bowling lives not only on the lanes, but across screens, platforms and unforgettable in-venue experiences at Lucky Strike locations around the world.”
Tom Clark, who was inducted into the USBC Hall of Fame last year, remains as the PBA’s commissioner.
Bowling Center Management Online 
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